If you’ve ever been in that situation where you’re excited about your new giveaway campaign and have planned everything to perfection, expecting increased brand engagement and exponential customer traffic, hoping that the campaign will go viral and you will be able to show your boss and peers how awesome your campaign is, only to be stopped in your tracks by very little engagement, or worse, little to no conversions. You can relate to the reality that the marketer’s perspective of giveaways is quite different from that of the audience, who see it as all fun and games.
Below are 5 Secrets for Making the Most of Your Next Giveaway Campaign, so you can also have fun with your giveaways.
Establish the goals you intend to achieve, through this contest, i.e. To increase sales by 30%, to create awareness about your company’s newest Ankara collection. This makes sure that everything is valuable and measurable.
If you are giving away a small-sized cash-prize or discount-voucher, you can make do with simple contest conditions like ‘Follow and comment…’; A merchandise give away or big money giveaway might inspire more demanding conditions like ‘Tag someone who would…’, ‘‘Upload a 1-minute video of…’.
The more valuable the prize the more demanding the conditions/rules can be.
This step can be done before and during the contest, depending on the size of the prize, and the goals you have set. Anticipation is the aim, when you promote your giveaway before it begins, like a week ahead… This creates a subtle buzz that significantly increases the audience of your giveaway.
Get your landing page ready, ensure the rules are not more than the prize you have set aside and create that post. The posts need to be interesting: Spare no good photo!
You should also include information about who can win, how the winner will be chosen, the conditions, and be sure to dedicate human resources to ensure that the buzz is maintained throughout the contest, via interactions that compel engagement.
After your contest is concluded, announce the winner in a post, and follow-up with everyone who entered the giveaway as well, this allows for a stronger connection with them, and allows you to mention your brand one more time.
Finally, see how you did, by comparing the results against your goals. You would be glad you did. With Awoof App, you can do this way easier, because, Awoof offers insights into your giveaway with the analytic feature of the app.
Digital technology seems to have an answer to every question these days; there happens to be an internet of everything, and giveaways are non exempt. Some giveaway administrators are internet-based, and only accessible via web-browsers, others are mobile-apps. There’re tools to assist with every giveaway type, whether merchandise, cash or experiential give-aways.
An especially useful app for handling cash-giveaways is the Awoof automated giveaway app, which allows you set up cash-giveaways on the app, which will be interacted with by it’s users, this allows you the luxury of an audience that is keen on participating in giveaways, as well as lovely analytics features to keep the whole process simple; One thing you’ll enjoy with Awoof is how every update introduces a key tool for better giveaway results.
Download Awoof App today to make the most of your giveaway campaigns while also participating in giveaways from generous brands from all over the world.
